Martina Marcucci and Sara Giubbolini founded the Studio AdeptoDesign in Florence after the Masters degree in Desi- gn at the Architectural faculty of the University of Florence. The studio develops research and planning in many sectors of Design, from the Exhibition, to the interior, the product, graphics and fashion.
The firm’s professional activity ranges from experimentation in the design field, such as the use of interactive and smart technologies, to the implementation of projects on a different scale of intervention and approach, with particular focus on the luxury sector. From residential to commercial through Hospitality, Retail Design up to furniture and product systems linked to the experience and study of the end user. The projects developed are all “tailor-made” and based on exclusive design principles.
Philoshopy
The philosophy of the Studio tries to maintain a constant interaction between shape, beauty, function and commu- nication. The principle of each project is based on a detailed study of style, of aesthetic quality of the contents that surround the beauty of shapes and volumes in space and of material, chromatic, perceptive and sensorial research. Every project is characterized by a solid methodological development and starts from thorough phases of research that are carried out to guarantee the solution to develop a fundamental base for its realization. Great attention has been given to detail, where the ordinary finishes and pure creativity begins, that determines a solution coming from the right equilibrium between intuition and study. An advanced and innovative research used for the project and for expectations of the clients, to fascinate and surprise. Design as well as being our job, is also our great passion. Every project tells a short story, wants to have a symbolic function, with the intention of mobilizing the imagination of the human being, recalling the depth of the sensitive and the need of singularity. Thanks to a wide network of collaborators consolidated over time, with many professionals, the studio is able to participate in a wide range of projects regarding the architectural planning in the sector of brand-retail, hospitality and residence. Moreover, the studio has managed to integrate into its own competence and active collaborations, the proposal and use of interactive technology incorporated in products and systems of product and spaces. A new modality of development and study of the project solution that places the user at the center of the planning, considering his emotions, creating true and real experience with an innovative and fascinating character. The person at the center of the project and his desires guide us to create solutions that have material roots and the beauty of the forms, but overtake the most fascinating innovative technology, that becomes a companion of the “experience”.
Via G.Bruno 64 | 50056 | Montelupo Fiorentino | Firenze Italy
Head Office
Via Il Prato 71 | 50123 | Firenze Italy
Contacts