MASERATI – GENEVA
INTERNATIONAL MOTOR SHOW 2019
Client
Maserati
A tailor made project based on the principle of exclusive design, on the experience of the client and of the identity of the brand. An emotional tactile and visual journey to physically give the client with suggestions that recall “the Artisanal Workshop”.
A journey between luxury and artisanal that creates a moment of emotional communication. A multisensorial dynamic and interactive project where the visitor is immersed in a storytelling journey and in a dimension in which the space tells the story. Design, comfort, elegance and uniqueness are combined to create a space where Maserati welcomes its own guests making them feel at “Home”.
A polyhedric concept where materials, style, tradition and innovation are combined; the personalization and the enhancement of the Italianicity become protagonists combining high craftsmanship and advance technology. The spaces and the vents become a means to communicate the value of Maserati, to share the attention to detail there is behind every vehicle of the Trident House.
