MASERATI – IAA
FRANKFURT 2017
Client
Maserati
A project designed to offer to fans of the Brand the opportunity to immerge themselves in a unique atmosphere, evo- cative of elegance, at the discovery of the authentic Maserati style.
The essential nature of the urban style contrasts and highlights the warm and emotional tones. This area celebrates and promotes the Italian Savoir-Faire, passion for details and heritage in a dimension where elegance and comfort are combined to welcome the guests, making them feel at home in the “Maserati House”.
Natural materials and quality details give a timeless charm, showing Italian art and style.
A combination of volumes define the “unicum” of the whole, communicating discrete and controlled forms, full and empty. An atmosphere of formal purity wants to emphasize the identity of the cars. The materials used for the entire exhibition identify in a decisive way the two Maserati Styles “Luxury” and “Sport”.
