FERRARI – PARIS
MOTOR SHOW 2014/2016

A modular project, that transmits the values of the Brand, passion, exclusivity, excellence of Italian design, craftsman- ship, exceeding of expectations, praise of the performance, pursuit of essence and beauty.
The cars are the absolute protagonist of the communication.

The volumes are reduced to the minimum developing an even“lighter”shape and essential.

Discrete and controlling shapes create elegance and involving atmospheres. The wing that lines the front captures the space to enter inside to create a formal continuity, functional to the balanced division of the area.